Multimedia Messaging App Development Like Snapchat

 

Do you wish to develop a multimedia messaging app like Snapchat? But you don’t know about Snapchat in detail. Don’t worry! here we are to solve your problem.  The article will cover every point of Snapchat you need to know before developing your app. First, you should know what Snapchat is. 

What is the Snapchat App? 

The Snapchat App is a multimedia messaging app that allows users to share images and videos. The images are usually short, self-destruct within seconds after being viewed, or the camera will deactivate. The most recent update to Snapchat has introduced a feature called Snap Map, which shows where someone else has been on the app at any given moment when using it as a GPS tracking tool. Snapchat also offers filters that overlay stickers and photos onto users’ photographs post-sharing.

It was developed by Bobby Murphy, Evan Spiegel, and Reggie Brown while they were students at Stanford University. Snapchat was released on July 1, 2011. It rose to prominence in 2013 when the app was rumored to have surpassed Twitter in daily active users and became the most downloaded free application in the App Store history.

Snapchat at a Glance, Multimedia Messaging App 

• Founder:– Evan Spiegel, Bobby Murphy, Reggie Brown 
• Founded:- September 2011
• Developed by:- Snap Inc. 
• Operating System:- Android, iOS 
• Type of services:- Photo sharing, instant messaging, Video chat, Multimedia 
• Website:- http://www.snapchat.com/

Latest Snapchat Trends you should know about 

The number of users of Snapchat is increasing daily. It had over 293 million active users worldwide in the second quarter of 2021.

• There is an estimation that over 4 billion snaps are posted each day. 
• It holds 6th rank in the most popular messaging app and 12th position in the most popular social media platform. 
• As per the report in the second quarter of 2020, Snapchat had opened 30 times per day by the average user. 
• Every day over 210 million Snaps are created.
• Females use Snapchat more than males. Around 56% of users of Snapchat are female, while only 44% are male. 
• The largest age group that uses Snapchat is between 25-34 years old, approximately 22.3% of the total user base. 20.5% of Snapchat users are between 13-17 years old. 
• The US is the country that has the most Snapchat users, around 105 million. After the US, India comes second. India has 99.8 million Snapchat users. No other country comes close to both countries. 
• Snapchat has reached $33 billion in revenue. 
• The estimated revenue of Snapchat for 2021 is $2.62 billion. 
• During holidays, Snapchat users spend 280 million more hours. 
• The most followed Snapchat creator is Kylie Jenner. 

 

How Does Snapchat Make Money? Business Model Canvas 

Many companies have taken the initiative to create on-demand mobile applications like Snapchat, you should know how it works and what business model it follows. These things will help you to get challenging ideas while developing your mobile application. Let’s see the model canvas of Snapchat. 

Key Partners 

• Snapchat community 
• Publishers, media companies 
• Investors 

Key activities 

• Presenting platform where users communicate and share memories with friends with the help of images and videos. 

Marketing 

• Public relations 
• Customer service 

Key resources 

• Millions of daily active users 
• Lenses and Geofilters 

Value Proposition 

• Communicate through unique lenses to make creative and fun photos & videos 
• Living the moment 
• Expressing yourself 
• Knowing the world 

Creates Urgency 

• Private messaging through self-destructing messages. It means the content is deleted quickly after reading without privacy concerns. 

Customer Relationships 

• Community-driven app with users creating and sharing stories and snaps,
• Fun & friendly interaction with customers.
• Machine learning technology to understand customer behavior better. 

Acquisition & retention 

• Snaps are directly sent to users’ inboxes to keep updated with news and events.
• The apps can run on both platforms, i.e., Android or iOS. 

Customer segments 

• Advertisers and marketers 
• Young people aged 13 to 34 

Cost Structure 

• Fixed costs- customer service, app development, and maintenance 
• Variable costs- marketing & development,  Research & Development, Public relations, etc. 

Revenue Streams 

• Advertising ( sponsored Geofilters and lenses, Discover) 
• User purchase 
• Partnerships 
• Channels 
• News apps 
  
• Social media 
• Word of mouth 
• Video platforms 
• Celebrity endorsement 
• App store and Google Play 

 

Core Technologies of Snapchat Clone App

 

The followings are the core technologies of the Snapchat clone app- 

• Augment Reality 

To make pictures more attractive and creative, Snapchat provides augmented reality filters to its users. 

• Machine learning

Machine learning is an artificial intelligence technology that executes in many Snapchat operation sections. 

• Face detection

 It is one of the essential features of Snapchat that plays an integral part in framing and editing photos and videos. 

• Geolocation

A feature in Snapchat known as Snap map gives you data on your friends’ current locations. Anyone can see only if someone permits them to see their locations. 

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